After a multi-year hiatus I am relaunching ValueCanuck.com as a blog. I thought I would take the opportunity with my first post to discuss what value is really about.
It seems these days we too often confuse the words “value” and “inexpensive”, and seem to use them interchangeably. I see many organizations using the word “value” in their branding when what their brands really are about is “inexpensive” products and services. In my opinion, a quality service or product offered at a fair price is much more likely to offer value than a lower quality product or service at a lower price.